Public Address
Because every player has a voice — and this collection gives it volume. Public Address is inspired by the announcements that echo through gyms and arenas, but it’s also a metaphor: a call to speak up, show up, and stand for something bigger than the game. These pieces aren’t just for style — they’re for the statements we make with how we move, how we play, and how we live.
The Art Work (Front)
Hoop. Life. Balance. isn’t just our motto — it’s our mindset. We placed it on the front of this hoodie as a daily reminder to carry the game with you, stay grounded in your growth, and move through life with purpose. It’s more than words — it’s how we live, lead, and show up.
The Art Work (Shoulder)
Because in the middle of the grind, the game, and the pressure — the Smile is a reminder to find joy in the journey. It’s subtle but powerful, stitched in as a symbol of balance, gratitude, and the love that keeps us hooping. On the court or in the world, it’s a signal: you’re part of something real, something uplifting.
THE ART WORK (Back)
The circular design represents unity — a reminder that everything we do comes full circle, from effort to growth to community. Placing the hoop at the center symbolizes our shared focus: the game that connects us all. Hoopful Union wrap symbolizes the squad — no start, no end, just constant flow. The spaces between the words allow for room to grow.
The Pieces
We started with a hoodie, t-shirt, and sweats — the everyday essentials of the basketball lifestyle. These pieces move with you on and off the court, built for comfort, expression, and connection to the culture. Forest green evokes nature, growth, and resilience — all traits of a player and person on a journey. White brings balance, light, and simplicity to any design.